“I only strike happy moments.” After reading this motto on the pedestal of a sundial, Frédéric Boucheron made this sentence the leitmotiv behind all of his watch creations. Until today, the precision of mechanisms, balance between forms and materials, and refinement of ornaments are the distinctive features of Boucheron watches that witness the greatest moments in the life of their bearers.

« I count only the joyful hours. »

In 1785, Rousseau, the watchmaker, invented a new kind of sundial located in the gardens of the Palais Royal. The dial sent a daily reflection of sunlight into Frédéric Boucheron’s first boutique. The base of the sundial bore the following inscription:

« Horas non numeri nisi serenas. »
« I count only the joyful hours. »

Fascinated by this way of envisioning time and life, Frédéric Boucheron made it his motto. Thus, as a talisman, a Boucheron timepiece carries shared emotions and celebrates life’s most beautiful moments.


Wear on your wrist the inimitable style of the iconic Reflet watch: stretched lines and sculpted gadroons make this timekeeper the epitome of Boucheron’s elegance and innovation. The exclusive invisible clasp and interchangeable straps make it unique piece, while a subtle touch on the dial reveals the secret signature of the Reflet watch: the delicate silhouette of the Vendôme Column.

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Serpent Bohème


A jewelry collection dedicated to the iconic Boucheron serpent, protective spirit and symbol of eternity. Delicately sculpted and polished, gold enhances the brilliance of diamonds.

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Exceptional timepieces

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